Korean Soju Guide: Traditional vs Commercial, How to Drink

The real story behind Korea's most famous spirit. Learn the difference between traditional distilled soju and mass-produced soju, plus how to drink it properly.

What is Korean Soju?

Soju (소주) is Korea's national spirit and the most consumed liquor in the world by volume. But here's what most people outside Korea don't realize: the soju in those iconic green bottles at Korean BBQ restaurants is a completely different product from traditional Korean soju.

Traditional soju (전통 소주) is a craft distilled spirit made from rice, nuruk, and water — then distilled in a pot still, often aged for months or years. It typically ranges from 25% to 45% ABV and carries complex, nuanced flavors. Think of it as Korea's answer to Japanese shochu or artisanal whiskey.

Commercial soju (희석식 소주), on the other hand, is an industrial product made by diluting ethanol derived from tapioca or sweet potatoes with water, then adding sweeteners and flavorings. It usually sits at 16-20% ABV. This is what most people worldwide know as "soju."

Korean Sool catalogs 248 traditional soju varieties — every one of them a world apart from the commercial bottles.

The History of Soju

Soju's story begins in the 13th century, when Mongol invaders brought distillation technology to the Korean Peninsula. The Mongols had learned distillation from the Persians (who called it "arak"), and Korean brewers quickly adapted the technique to distill their existing rice wines.

The city of Andong in Gyeongsang Province became one of the earliest and most famous soju-producing regions — Andong Soju remains a prized traditional brand today. For centuries, each region developed its own distinctive soju style based on local ingredients and techniques.

Everything changed in 1965, when the Korean government banned the use of rice for alcohol production to preserve grain supplies. Distillers were forced to use cheap alternatives like sweet potatoes and tapioca starch, and the diluted soju that dominates today was born out of necessity, not tradition. The ban was lifted in 1999, but by then the commercial product had become culturally entrenched.

The good news: since the early 2000s, traditional soju has been experiencing a renaissance. Small distillers across Korea are reviving centuries-old recipes, and consumer interest in craft spirits is growing rapidly.

Traditional Soju vs Commercial Soju

Understanding the differences helps you appreciate what traditional soju really is:

Traditional SojuCommercial Soju
BaseRice, nuruk, waterDiluted ethanol (tapioca/sweet potato)
ProductionBrewed then distilled (pot still)Industrial ethanol + water + additives
ABV25-45%16-20%
FlavorComplex, grain-forward, aromaticClean, neutral, slightly sweet
Price₩15,000-₩100,000+₩1,500-₩5,000
AgingOften aged months to yearsNo aging

If you've only ever had commercial soju, trying a quality traditional soju for the first time is a revelation. The depth and complexity are incomparable.

How to Drink Traditional Soju

Traditional soju deserves more respect than shooting it from a shot glass. Here's how to get the most from it:

  • Temperature — Room temperature or slightly chilled (15-18°C). Too cold mutes the complex aromas. Some aged sojus actually benefit from being slightly warmed.
  • Glassware — Small ceramic cups (잔, jan) are traditional. A tulip-shaped glass works well too, concentrating the aromas. Avoid large glasses — soju is meant to be sipped in small portions.
  • Pace — Sip slowly. Traditional soju at 40%+ is a sipping spirit, not a shooter. Let it coat your palate and notice how the flavor evolves.
  • Water — It's perfectly acceptable to add a splash of water to high-proof soju. This can open up hidden flavors, similar to adding water to whisky.

For commercial soju, the drinking culture is different — shots, mixed drinks, and soju bombs (somaek, 소맥 = soju + beer) are all common and perfectly fine.

Food Pairings for Soju

Traditional soju's clean, intense character pairs beautifully with bold Korean flavors:

  • Galbi (갈비) — Grilled short ribs. The smoky, caramelized meat meets soju's clean burn. Perhaps the most satisfying Korean BBQ pairing.
  • Bossam (보쌈) — Steamed pork belly wrapped in cabbage with fermented shrimp paste. The richness of the pork demands soju's palate-cleansing power.
  • Hoe (회) — Raw fish (Korean-style sashimi). The clean spirit enhances the delicate fish flavors without overwhelming them.
  • Jokbal (족발) — Braised pig's feet. The collagen-rich, savory meat paired with soju is a late-night Seoul classic.
  • Samgyeopsal (삼겹살) — Grilled pork belly. The fatty meat and sharp soju are a match made in Korean dining heaven.

Notable Traditional Soju Brands

If you're ready to explore traditional soju, here are some widely respected names:

  • Andong Soju (안동소주) — The most historically significant. Made in Andong since the Goryeo Dynasty. Rich, slightly sweet, with a long finish.
  • Hwayo (화요) — Modern premium soju available in multiple proof levels (17%, 25%, 41%, 53%). Accessible entry point for newcomers.
  • Munbaeju (문배주) — Intangible Cultural Heritage No. 86-1. A wheat and millet soju with a distinctive pear-like aroma (despite containing no pears).
  • Leegangju (이강주) — A soju infused with pear, ginger, turmeric, and cinnamon. Complex and warming.

Browse all 248 traditional soju varieties in our database.

Frequently Asked Questions

Is soju stronger than vodka?

Commercial soju (16-20% ABV) is much weaker than vodka (typically 40%). Traditional soju (25-45% ABV) is comparable to or slightly weaker than vodka. However, comparing them is like comparing craft whiskey to rubbing alcohol — they're fundamentally different products.

Why is commercial soju so cheap?

Commercial soju is made by diluting industrial ethanol (often from imported tapioca starch) with water and adding sweeteners. The production cost is extremely low. Traditional soju, which requires actual brewing and distillation, costs 10-50x more.

What does soju taste like?

Commercial soju tastes clean and slightly sweet with a mild alcohol burn. Traditional soju is completely different — expect rice or grain flavors, floral aromatics, sometimes fruity or nutty notes, and a smoother, more complex finish despite higher alcohol content.

Can soju be aged?

Traditional soju can absolutely be aged, and many premium varieties are. Aging in earthenware crocks (옹기) or oak barrels mellows the spirit and develops deeper flavors. Some distillers age their soju for 3-5 years or more. Commercial soju is not aged.